Bottle Design: Left Field Brewery serves a loyal team of fans from their East Toronto home base, and throughout Ontario at bars, restaurants, and LCBO's. Known for their passion for baseball and beer, Left Field develops new flavours in small batches weekly. But every now and then, a rookie blend makes it into the big leagues, adding to the team of big hitters sold year-round.
Such was the case with Laser Show: A juicy, intensely hopped IIPA, bursting with tropical fruit. Named as a nod to Dustin Pedroia, the larger-than-life Boston Red Sox second baseman, Laser Show was to become Left Field’s first ever “Limited Edition” style painted bottle.
After establishing a raving fan base for their sweet treats sold in stores, Crave Cupcakes was ready to expand the business into a comprehensive e-commerce website. What better way to get the word out than with the visual of one of their signature blue frosted cupcakes- with a twist? A blue FireWire cable was used to underscore the fact that Crave’s same great-tasting treats would now be only a click away.
Concept and design for a limited edition California can. The design showcases the diverse culture and landscape of California. From the mountains to the ocean.
A fully responsive website was built to assist Fairmont Hotels and Resorts International in increasing the average length of guest stays to three nights. To meet this end, it was decided that the 2013/2014 Ski Experience campaign should focus on market-specific ski experiences offered at each of Fairmont’s individual ski destination hotels. The demographic was broad, consisting of both male and female guests between 30 and 50 years old, speaking multiple languages and residing all across the globe. Therefore, a multi-language print run would need to be developed for direct mail pieces being delivered internationally.
The 2013/2014 Ski Experience Program experienced unprecedented success. Email delivered a 31.4% open rate and a 16.6% click-though rate. As promised, the average length of stays increased to three nights almost immediately, representing a 15% increase from the previous year.
Concept and design for a limited edition Detroit Red Wings can.
LEGEND OF THE OCTOPUS: The Legend of the Octopus is a sports tradition during Detroit Red Wings home playoff games involving dead octopuses thrown onto the ice rink. The origins of the activity go back to the 1952 playoffs, when a National Hockey League team played two best-of-seven series to capture the Stanley Cup. Having eight arms, the octopus symbolized the number of playoff wins necessary for the Red Wings to win the Stanley Cup. The practice started April 15, 1952, when Pete and Jerry Cusimano, brothers and storeowners in Detroit's Eastern Market, hurled an octopus into the rink of The Old Red Barn. The team swept the Toronto Maple Leafs and Montreal Canadiens en route to winning the championship, as well as winning two of the next three championships.
Soul Chat TV
How do you begin an approachable conversation about spirituality? Keep it light.
Supporting an existing program called Soul Chat, a three spot North American TV campaign was created. Taking an unexpected approach, the spots relied on humour to engage a younger, perhaps even less religious group of young people. No preaching, no scriptures- just a “know it all” character that had the answers to everything... Everything except your spiritual questions. The spots end with a simple call to action, urging viewers to visit SoulChat.ca and begin a casual dialogue about spirituality.
I KNOW SOMEONE.
I GOT A GUY FOR THAT.
I CAN HOOK YOU UP.
Concept and design for Chicago Pride.
Yukon Shine Distillery
Yukon Shine uses the region’s finest naturally sourced ingredients to formulate premium spirits. So naturally, Yukon Shine’s branding needed to showcase the rugged beauty that lies in Canada’s north. Yukon Winter Vodka’s bottles stand out on the shelf with the moody, minimalist visual of a walk in a snowy forest, while AuraGin plays on the vibrant colours of the northern lights.
Summerfest is “The Worlds Largest Music Festival®” located in City of Milwaukee. A key image and poster were developed to support the partnership of Miller Lite and Summerfest. Some of the 2016 headliners included Paul McCartney, Sting, Peter Gabriel and Weezer.
A global leader in the hospitality industry, Fairmont Hotels and Resorts International was seeking an improved web experience for visitors across all platforms. Fairmont’s new web strategy would need to encourage users to share higher volumes of photos, videos, and stories, while integrating social feeds from Facebook, Twitter, Instagram, and Flickr. In short, Fairmont wished to increase the average time users spent on the site by simplifying the sharing process and creating a more personal approach to their web content.